The 15 Best Tricks From Primitive’s Pain Is Beauty Video in .GIFs

Most skate shops have a team. It's a nice way to support local, up-and-coming skaters. But Paul Rodriguez's Primitive ratchets the idea of a shop team up a few jillion notches. With all-world stars such as P-Rod and Torey Pudwill plus legit talent such as Justin Schulte and Nick Tucker, it's a squad that rivals most board companies. So when the crew at Primitive decided to put out the full-length video Pain is Beauty, you knew this was not going to be just another janky shop vid. And it did not disappoint. We compiled all the bestbangers into .gif form so that you can enjoy them over and over and over and over again. To watch the full video, go here.

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