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Kendrick Lamar

Although Dr. Dre’s cosign helped greatly, it was Kendrick Lamar’s passionate drive, work ethic, and live performances that helped him sprint ahead where other Aftermath affiliates had previously stumbled. Word of mouth helped preliminary releases O.D. and Section.80 establish his buzz digitally, and “Swimming Pools” showed his special knack for getting on the radio with a message of substance. Living up to his promise with good kid, m.A.A.d city, fans have been left restless anticipating his forthcoming sophomore album.

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