Here’s Another Preview Of Brands From The Green List: The 100 Best Underground Brands In America
As we count down the days before the launch of our all-new, interactive streetwear directory, The Green List: The 100 Best Underground Brands in America, here’s another look at three brands that will be featured. Witness the full experience 10/14/16, and stay tuned to greenlabel.com for more details.
After running New York’s underground fashion scene for years with his Lease On Life Society brand and being named one of Complex’s 25 Style Leaders Under 25, Ev Bravado and father Nigel Best have created Bravado’s namesake label. The brand, geared towards more cohesive clothing with a message, has already made noise with its soft-hued, expressive designs that are unafraid to offer social commentary and challenge fashion norms.
Standing for “For Every Living Thing,” felt was originally founded in Miami, Florida, despite its current NYC setting, and for the first two years, was only available to friends and family through limited drops. Featuring minimal, ’70s-inspired designs, including cartoon figures, felt parallels streetwear’s current affinity for simplicity. The brand has since made it to fashion haven Opening Ceremony, and has been spotted on Wiz Khalifa, Ricky Hil, and Vashtie.
ROKIT combines basketball, skate, and modern Japanese style, as seen in its Air Force 1-soled Vans sneaker with The Shoe Surgeon. Carefully selecting minimal colors for each product (which often include orange) in order to let the brand’s core vision shine through, it doesn’t hurt that its creators already have experience working for brands like G.P.P.R., HLZBLZ, and Undefeated.