Onehundredforty Immortalizes Your Genius Into One-of-a-Kind Twitter Art Prints
As committed aesthetes and strident individualists, we at Green Label are constantly on the lookout for ways to distinguish ourselves from the pack. For Green Label Live in Austin last week, we collaborated with Onehundredforty, the first public showing from the Swedish design crew that have developed a remarkable—dare we say genius?—system for turning tweets into one-of-a-kind art prints. For inspiration, we used the words of DEW Team Riders like Theotis Beasley, Sean Malto, Nick Tucker, Boo Johnson, P-Rod, and Scotty Lago, as well as DEW ambassador Russell Westbrook.
And clearly we are not the only ones ready to co-sign on this genius Twitter art endeavor: Onehundredforty reached their Kickstarter goal of $15,000 in a little over two weeks. And with a little under two weeks remaining, Onehundredforty are now seeking additional funds so that they can expand their selection of designs and poster sizes to fit the outsized demand for their unique process and product.
“It has been a huge, huge group effort,” says Amelia Shroyer, social media director for Swedish creative agency House of Radon and a member of the team that guided Onehundredforty from a germ of an idea to a fully realized product.
“Everybody has been working so hard to make this a reality. From our designers creating mock ups that I can show people, and actually printing that I can send to influencers to get the word out, to the programmers that are working hard to make sure we can actually do the things I’ve said we can.”
The simple, elegant end result belies the massive effort behind it. The Onehundreforty team had to develop a system that would be available to a mass audience and yet didn’t involve mass production. They had to develop a methodology that was simple enough for the common consumer to understand but was beautiful enough to satisfy the snobbiest of art critics.
“You log into the website, you link it with your own Twitter account, and you can choose from tweets by any Twitter user, tweets you’ve favorited, tweets at a URL…” Shroyer explains. “So there are lots of different ways to find the words. Then the system will pick from the designs and the fonts and marry all three together.”
As added insurance against your buddies (or anybody else in the world) getting the exact same poster, the system is set up to prevent tweet-font-design combos from recurring. Even if your buddy is being a total biter, and decides he wants to print up the exact same Kanye tweet, the system won’t let him jack your choice of design or font. And there will be even more options in the future.
“The idea is that [Onehundredforty] will keep evolving,” says Shroyer. “And as we raise more money we’ll be able to add more and more designs and fonts and elements to make [the prints] more diverse.”