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So This is Drake’s Clever Marketing Strategy

Tue, 09.01.15 at 6:03pm

Drake is so good at marketing his music that the head guys at Sony Music Entertainment ask themselves: “What would Drake do?”

Sound Style
gavin mcneill lead

How to Break a Star and Build a Brand, According to YG’s Creative Director

Tue, 09.01.15 at 2:48pm

Gavin McNeill has helped several of your favorite artists cut through the noise. Here's how.

Sound Tech
popular rap song

UC Berkeley Students Discovered the Formula Behind Every Popular Rap Song

Tue, 09.01.15 at 12:15pm

Trying to make a popular rap song that'll land you a spot on the Billboard Top 100? Listen up.

Houston Sound
travis scott

Travis Scott is Rap’s Most Generous Performer

Tue, 09.01.15 at 10:30am

Travis Scott's "ragers" are among the best-cared-for fans in hip-hop.


Legendary Crailtap Photographers Reveal the Stories Behind The Photos

Mon, 08.31.15 at 5:46pm

The Crail Camera Crew share photos from a lifetime of shooting skateboarding.

beauty behind the madness

DNA: Tracing The Musical Genes Of “Beauty Behind the Madness”

Mon, 08.31.15 at 4:29pm

Green Label's DNA (Deconstructing New Albums): The Weeknd's Sophomore LP, "Beauty Behind the Madness."

hip-hop concept albums

Five Imaginary Hip-Hop Concept Albums Which Would Be Awesome

Mon, 08.31.15 at 2:53pm

Including Jay Z featuring Amazon, and A$AP Rocky's album of power ballads.

Chicago Sound
late registration

Here’s Your “Late Registration” Course Guide, Semester 1

Mon, 08.31.15 at 11:51am

An imaginary Kanye course guide, in honor of Late Registration's 10th birthday.

MF Doom

16-Bit MF Doom, Wu-Tang, and TDE: Double Tapped with R3XON

Fri, 08.28.15 at 11:45am



Kai Art Creates Limited Edition Prints On Dollar Bills

Fri, 08.28.15 at 11:00am

Kai Art gives money new value...