5. JanSport x Rawkus Records
At its height, Rawkus Records — the label that was home to groups like Company Flow and Black Star — drew legions of backpack-toting fans. Yeah, some were known to bust their bags out of their trunks after driving into the city from the suburbs, but for a minute, the backpacker was a legitimate thing. The fact that JanSport and Rawkus never put out a bag together still has us scratching our heads.