4. Nike x Jerry Seinfeld
Throughout Seinfeld’s run, the show’s star, Jerry Seinfeld, wore a succession of Nikes — Air Tech Challenges, Air Trainer SCs and more. His sense of style has been widely lampooned, but his sneaker pedigree was always clear. A Nike x Seinfeld pack would have further cemented his legend, although it almost definitely would have inspired a “Who are these people?” joke about the heads who waited in line to cop it.