6. Jay Z x Reebok
Our apologies to G-Unit, but it was Jay Z’s time with Reebok that fans remember more. Using the iconic Gucci sneakers of the ’80s for inspiration, the Reebok S. Carter was a huge success for both parties. The run for the top of the sneaker game did not last long for Hov, but it did show him that there was huge potential in the market if they just had the right people on board. Just one example is Kevin Durant becoming a member of Roc Nation Sports and cashing in with a huge Nike deal. Just saying.