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2. Kanye West x Nike

If this list were based on hype alone, Kanye’s run with Nike would take the top spot and it would not even be close. From the moment ‘Ye wore a pair of all-black Yeezys during the 2009 Grammys, it has been a nonstop cycle of rumors and leaked photos of colorways that may or may not drop that has really been a catalyst for the explosion of sneaker culture into the mainstream. Even people who wouldn’t consider themselves sneakerheads have probably seen or heard about the Yeezys. Many would argue that Nike would have been just fine without Kanye because they are such a monolithic brand that dominates in just about every category, but their brief time together was lightning in a bottle, and chances are we will never see another collab like it ever again.

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