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1960s: Mod Style

Style Icons: The Who
During one of the first British takeovers in the music industry, mod style introduced itself as a mix between psychedelia, high fashion and even pop art. The term “hyper cool” was thrown around a lot to describe this era, and it’s not hard to see why. Tailored-suits, Beatle boots, and the Royal Air Force roundel became recognizable fixtures within the culture, making fashion a bold and conscious factor to represent the tunes. In music, bands like The Who embraced the mod style with open arms. Lead guitarist Pete Townshend’s Union jacket represents the movement perfectly.

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