Jordan Brand Debuts the Westbrook 0 in Paris
It looks like Russ “Guru of the Gum Sole” Bengston was correct when he deduced that signature sneakers, beginning with the first shoe from the other Russ, would go the route of lifestyle rather than performance models.
Russell Westbrook, Dew Athlete and this season’s Most Memorable Player, recently had his signature shoe with Jordan Brand revealed to the public during a meet-and-greet at Colette in Paris, France, over the weekend. While some may view this as just another release you can believe it isn’t: typically when an athlete receives a signature sneaker it’s one that they grace the court, or their field of play in. Not Westbrook. While he has been dynamic and ferocious on the court, he has also emerged as something of an unapologetic and dapper enigma when off. That is what the Westbrook 0 is about.
Westbrook was initially elected as the first athlete to don the last two of Jordan Brand’s avant-garde silhouettes, in the Jordan XX8 and XX9. This made him the perfect choice as the flag-bearer anointed by Jordan Brand to shift the paradigms of signature footwear with the Westbrook 0.
The high-top sneaker is fashion-forward and takes inspiration from some classic Jordan models, like the Jordan 5 and even the 11. The upper consists of a forefoot to heel crocodile/alligator panel that in some colorways features 3M. The medial panel features an embossed leather layer that may remind folks of the upper of the Jordan 11 lace loops and is completed with d-ring eyelets.
It’s clearly about the design with the Russell Westbrook 0: the only branding hit is the signature Jordan “Jumpan” logo on the front of the tongue, and Westbrook’s signature on the reverse side. The new lifestyle shoes are finished off with a buttery vulcanized sole. Another bonus, which is very appropriate for this one, are the golden “Why Not?” lace locks–a nod to Westbrook’s charity of the same name.
Russell Westbrook revolutionized the notion of what a point guard should be and how they should play, for many basketball fans this season. Now off the court he is revolutionizing what it means for an athlete to have a signature shoe.
Image: Stephane Feugere