This Kevin Lyons G-SHOCK Might Be the Smartest Yet

One of Green Label’s favorite creative directors and artists, Kevin Lyons, teamed up with Casio on a new creative project.

Lyons has designed a limited edition G-SHOCK GB5600B-K8 that bridges the gap between tech and art with its stylish interface and seamless functionality.

The model offers wearers a host of features that promise to make timekeeping and connectivity an effortless task. Its Bluetooth low energy technology sends e-mails and calls directly from the wearer’s iPhone to the watch face. It’s also shock resistant and waterproof up to 200 meters, making it perfect for anyone who loves action and has an on-the-go lifestyle.

“Some time last year, Arkitip came to me with the opportunity to create a watch that would illustrate how tough G-SHOCK is,” said Lyons in a press release.

“I immediately thought of concrete and concrete blocks. I later paired that idea with the Rudeboy concepts of Concrete Jungle and Tougher Than Tough, both being titles of classic ska recordings describing hard-core urban life in Kingston, Jamaica,” he explained.

“Add to this my iconic pyramid Monster characters made out of concrete blocks, and the result is a strange little project that now consists of a classic 5600 with Bluetooth technology, some really cool packaging, and a large-format hand-drawn off-set zine that delves deeper into this crazy combination of concrete meets toughness meets Rudeboy meets pyramids UPTOWN.”

The limited edition Kevin Lyons G-SHOCK GB5600B-K8 retails for $200. Head over to G-SHOCK and snag one before they’re gone.


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