Pharrell X adidas “Supercolors” Superstar Pack Coming March 27th
For some time now Pharrell has been on a campaign to create a utopian world built upon the tenets of a diverse foundation. You could say it all began in the ‘burbs of Virginia, where a young band camp kid found a love for BMX, keyboards, and drums.
He would go on to manifest his unique predilections into N.E.R.D., I am Other, BBC Ice Cream, and his many collaborations in the realms of design and fashion where he put on his “designer hat”(no not that hat).
Taking the helm as one of adidas’ premiere brand ambassadors he has been on a mission to carry on his all-inclusive aesthetic. This time he is doing it with the new Pharrell x adidas “Superstar Supercolor Pack.”
The iconic superstar –or “shelltoe”– model serves as the proverbial blank canvas that gets the Pharrell treatment. The “Supercolor Pack” drenches the shoe in 50 shades that span the color spectrum, coming in various shades of each hue on the color wheel.
In addition to coming in every shade you can think of the shoe also keeps to Pharrell’s motif with a number of small details added to the monochromatic kicks.
Along the medial side of the shoe, found on one of the three stripes, you’ll be able to see the word “equality” embossed in the leather. Once you swing around to the heel of the shoe you'll see adidas' trademark three stripes, but on the heel they've actually been flipped to create a stylized equal sign. This is another detail added by Skateboard P, touching on his notion of equality through diversity.
Here’s what P had to say about the collaboration: “Supercolor is a celebration of equality through diversity. With 50 colors of the Superstar, everybody will be able to select his or her color. It is more diverse than any pack ever before and therefore it is more individual than any pack ever before.”
Get yours at adidas Originals retailers beginning March 27th.