Reverse shoplift this OBEY-Flavored TRUSTO Cereal in Los Angeles
Breakfast is the most important meal of the day, and now thanks to Shepard Fairey and the street art collective TrustoCorp, it is also the most collectible. They teamed up to create 10 Trusto Cereal boxes packed with “Obey flavor” and are inserting them into Los Angeles-area grocery stores, guerilla-style, during the month of April. Each box is signed and numbered. If you want to get your hands on one, follow the @trustocorp Instagram page to find out when and where each box will be installed. Then it’s up to you to get the box out of the store. Trusto says you can simply “reverse shoplift” it, but the boxes do have functional barcodes so you can scan it at the checkout counter. Bonus points if you snap a picture of the confused grocery store employee scanning the box.