This past Wednesday night, G-Shock took over Basketball City at Pier 36 in New York City to celebrate their 30th anniversary of making the world's most durable watches. The private event featured a rundown of all the new products G-Shock has to offer along with a look back at the many watches they've produced over the years. Capping off the event was a performance by Yelawolf followed by headlining act Eminem whose collaboration timepiece was unveiled before he took the stage. With security patrolling to stop photography of Slim Shady, getting his picture was an impossible task, so instead we bring you some select shots of attendees, including Paul Pierce, Miss Info, DJ Premier, Yelawolf, Louie Vito, and more.
Photography by Jacob Breinholt